Facebook Grant Giveaway: An Experiment in Crowd-Sourced Grantmaking
Top Vote Getter the NEGU Foundation to Receive $2,500 Grant
Newport Beach, Calif. (January 20, 2012) -- During the week of January 9 we tried a social media experiment—we encouraged our Facebook audience to be grantmakers. We asked the 770 people who ‘liked’ the Orange County Community Foundation on Facebook to name their favorite nonprofit in Orange County and to invite their friends to ‘like’ us and do the same. We promised that the nonprofit mentioned most would receive $1 dollar for every fan of OCCF’s page at the end of the week, up to $2,500.
People enthusiastically cast their votes for the organization they were most passionate about and encouraged their friends to do the same. Nonprofits used social media to mobilize their followers to take action as well. In one week’s time 2,600 new people ‘liked’ the Community Foundation and more than 6,600 votes were cast for 195 different Orange County nonprofits. We are excited to welcome these new people to the Community Foundation and appreciate the work the nonprofits did to bring them to us. We hope the relationship will continue.
Votes were tallied, duplicates removed (rules stated only one vote per person) and numbers confirmed by OCCF staff. In the end, the Never Ever Give Up (NEGU) Foundation was victorious with nearly 3,000 votes!
Inspired by the courageous 12-year-old Jessica Joy Rees, NEGU spreads awareness of pediatric cancer and brings hope to children fighting the disease through JoyJars filled with toys and other fun items.
Here’s a look at the top 10 vote getters:
- NEGU Foundation - 2,978 votes and $2,500 grant winner
- So Cal Bulldog Rescue - 355
- Don’t Worry Be Happy - 284
- America on Track - 146
- CASA Orange County - 124
- Share Our Selves - 115
- Boys & Girls Clubs of Garden Grove - 114
- The Pet Rescue Center - 107
- The Center OC - 96
- Orange County High School of the Arts - 88
Many thanks to everyone who participated in the New Year Grant Giveaway. It was exciting to see the enthusiasm that people have for nonprofits in our community. We consider this to be a very successful crowd-sourced grantmaking experiment and we are pleased to tell you that similar opportunities are on the horizon.
If you have any questions, comments or concerns about the Facebook Grant Giveaway, please contact Cynthia Ragland at firstname.lastname@example.org or Andrea Landis at email@example.com. You may also call 949.553.4202.
About the Orange County Community Foundation
Founded in 1989, the Orange County Community Foundation works with donors, strengthens the local nonprofit sector and works to find solutions to community needs. Although a relatively young foundation, the Orange County Community Foundation has emerged as a nationally-recognized entity ranking in 2011 as the tenth most active grant-maker among more than 750 U.S. community foundations. For more information, visit www.oc-cf.org or call 949-553-4202.
Facebook: Orange County Community Foundation